Site visitors judge a site’s performance based on ease of use and physical appeal.
Ease of use can be broken down into three attributes:
(1) fast download speed
(2) easy-to-understand top page
(3) easy to find navigation to other pages and quick opening
Physical attraction is determined by the following factors.
(1) Individual pages should look neat and should not be overfilled with content
(2) Typeface and font size are easy to read
(3) Being good at using colors (and sounds)