Of course, in today’s world, suddenly the company may collapse and lose its job, but even if that happens, it will not be a problem to eat from tomorrow. There is a safety net called “unemployment insurance”, and you should look for the next job during that time.
Your feeling of poverty is not due to income, a recession, or a non-earning profession.
The most problematic one is spending “yourself”.
You know your monthly income, so you will spend a little less than that.
Therefore, the first thing you need is ego control. How can you control the desire to generate spending and keep spending slightly less than your income? First of all, this is the turning point.
It’s not just that word-of-mouth information on the Internet and information sent by popular bloggers are more powerful than information sent by companies. It is a problem related to the essence of economic activity, especially what is called “capitalism”.
The essence of economic activity is to deliver what is needed, where it is needed, and in an appropriate manner.
When there is a lot of “necessity” while there is a shortage of “things”, it is clear that the person delivering the goods, that is, the seller has an overwhelming advantage. The recipient only has the “necessity” and not the “thing,” so if the seller creates the “thing,” the “necessity” will come from anywhere. Then, the seller can unilaterally impose a price system that is advantageous to them.
When such a one-way flow of “things” from “seller” to “buyer” is remarkable, if there is a bottleneck somewhere in the flow, the person occupying the bottleneck will see “things like toll fees”. It becomes possible to collect.
This is because the flow of information can be blocked and monopolized. In the capitalist economy, those with huge capital could take control of this bottleneck. I think this is the essence of capitalism. This seems to be a collection of tolls at “Barrier”.
● Some human things are productive and some are not.
● Productive is something that creates some value.
For example …
● Agricultural, industrial, transportation, and service industries are all productive. You can’t make money without creating some value.
● Creative things such as inventions and discoveries. It can also make a huge leap forward in society. Or, even with a little ingenuity, discoveries and inventions that make everyday fun are still productive.
● To help people such as volunteers. We can try to make everyone feel comfortable. Of course, connecting to the happiness of people is a productive act.
When trying to do something, it may be important to check whether it is productive or unproductive.
The number of people who exceeded 120 million was exceeded in 1984, but by 2005 it had already decreased slightly. The declining birthrate and aging population are advancing rapidly.
Although more than 2 million were born in 1973, the number of births in 2014 was 1 million, which is about half.
The population of junior high and high school students, who had been the central target of the music business, is still ahead. It has been confirmed that it will continue to decline for a few decades.
This is not without affecting the music business.
However, you should take a good look at the Japanese market. Despite the shrinking population, the Japanese market is attractive.
Even if we think of it as a language-speaking area, it is the current situation that English, Spanish, and Chinese are next to the Japanese-speaking area. I have the feeling that doing music business in Japan today is like doing a Japanese restaurant in Kyoto.
The high quality accepted by Japanese users should have the potential to be accepted worldwide.
The economic power of emerging countries in Asia is rising. It was in 2010 that China surpassed Japan’s GDP to become second in the world. ASEAN countries such as Indonesia, Malaysia, Thailand, and Vietnam have grown their economies, and the volume of people who spend money on hobbies called “the middle class” is increasing.
North America and Europe can be marketed, and it is known that South American countries also have many Japanese music fans. India and African countries may take time, but there are business opportunities around the world.
If you are involved in the music business from now on, there will be no shipment that only looks at the Japanese market. From the beginning, you should consider planning with multiple markets in mind, such as Japan + ASEAN or Japan + North America.
Let’s have a clear position of ourselves in conducting a music business based on a sophisticated mature market.
I don’t think that reading a book is not enough to know the new movements in the world. Information from yourself is much better.
To be inspired by yourself, it is important not to live routinely. It is better not to go through the same course at all times, even if you are going to and from the company. We tend to decide on the cheapest way or the fastest way soon. That is efficiency.
New jobs are steadily increasing. Touching those things will always be interesting to you, the only thing you don’t understand is that you’re stuck in a mold and closed your mind, like a piece of wood or a piece of machinery components.
① Enter a new company as much as possible.
② Be transferred to a new business as much as possible.
③ Always try to learn something new.
If you keep these things in your mind, I think it will be fun to be in the organization.