Category Archives: business

Business model makes profit

 Let’s look at the business model of the music industry.

 First, 「①create a music work」, 「②artists perform it」,「③recording and make a master (original data)」, and「④duplicate it and distribute it in the form of CD and Internet distribution」.  As a result, it will reach the consumer’s hand and produce satisfaction, and it will only make money if it is paid. In this series of flows (flows), it does not mean that only one company is engaged, but it is established that various people are involved little by little. In particular, many creators are involved in distributing good music.

 Creative work is a formless thing, so if someone admits some value and pays money, they can not make a doller. It is after the wisdom and sensibility of many people, and the impersonal effort that we can enjoy, be moved, and healed listening to music works.

Although the value of music is invisible, copyright is guaranteed to create a mechanism for paying money for the work of those involved.

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Essential Change due to Clouding

 Content clouing is a service that puts music on the Internet so that users can listen to it anytime and anywhere. There is no need to download it to your own smartphone or PC, but streaming services are at the center. This success and listening is the business model of a cloud-based streaming service that accesses and listens on the cloud. The business model of cloud streaming service is to control and control this “access right” by accessing and listening on the cloud. There is no idea of ​​copying from the master here. Before the subscription or free fee billing method, let’s grasp the fundamental change of the business provided to the user in the first place. 

The possibility of playlist promotion

 

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Yasuharu Nagura on AWA

 We’ve always seen streaming services increasing the chances for music to be active in communication. In Europe and America, streaming hits have already come out. Playlist promotion will become one of the mainstream in Japan as it spreads artists and songs. Speaking of playlists in the sense of the Japanese, it may often be a kind of compilation album with about 10 to 20 songs. However, the playlist by sportify is completely different from that. It may be easier to understand if you imagine a bunch of songs as a block. The popular playlist has over 100 songs. It does not mean that there is no order. The flow is unconscious. It is an image that seems to be arranged in order of popularity. Can you create your own playlist that covers the J-Pop fans in “Sportify”? That problem setting is correct. AWA and LINE MUSIC that began in Japan. They also sell playlists.

Reference

AWA https://s.awa.fm/artist/935c9508456e584c2539/

Current Situation of Music Business in the World

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Yasuharu Nagura in Concert (Aichi, 2019), Japan [liveset]

 The center of the world’s political economy is still the United States. In particular, the Internet is an area that began with military technology in the United States, and has been widely spread as a national policy by the United States. Global rules for IT services can be said to be American rules. In the pop culture industry such as movies and music, the U.S. is the strongest field. When it comes to music and IT, it makes sense to check the situation in the United States. On the other hand, let’s know the situation of each country in Europe. How does France compete against the advancement of American culture? How are the Nordic countries attacking the American market? Understanding properly has hidden important tips for Japan. From now on, Japanese music will be sold in the world market.

Music users use 『stock』 and 『flow』 values ​​differently.

 Today, music users use 『stock』 and 『flow』 values ​​differently. Stock and flow are terms used in the financial industry. When applied to a general business, stock actually means holding things etc. Stock value means “value generated from holding”. On the other hand, the flow is always changing and not fixed like the flow of the river. Products and services can be divided into those that hold value and those that change. This stock value and flow value are sophisticated and difficult ideas, but when applied to the music business, it is easy to understand.

 Originally, music flowed momentarily and could not be possessed, and there was only flow value. The ability to confine and hold the music on records, cassette tapes, music CDs, etc. has created stock value. Users tend to find stock value in CD holding itself.

Then, think about the music delivery business. When buying a music CD, the user recognizes the stock value. On the other hand, some people may want to pay for the flow value that they only have to listen to music without finding a value in particular.

 The same music distribution service addresses the need to place music CDs as sound sources and support by holding music CDs of favorite artists. On the other hand, streaming on the Internet finds the value of flow at the moment the music flows. Even if you don’t own it, you can play your favorite songs when you like. The music is the music that you want to listen to at that time, and it is a way of thinking that you do not have to bother. It can be said that in the music industry, users have begun to use stock value and flow value properly.

My Patreon just launched.

 

スクリーンショット 2018-11-13 12.14.49https://www.patreon.com

What is Patreon?

 Patreon is a membership platform that provides business tools for creators to run a subscription content service as well as ways for artists to build relationships and provide exclusive experiences to their subscribers, or “patrons.” Patreon is popular among YouTube videographers, webcomic artists, writers, podcasters, musicians, and other categories of creators who post regularly online. It allows artists to receive funding directly from their fans, or patrons, regularly or per work of art.

p.s. It is a pleasure to try new things as of November 12, 2018.

A claim of copyright infringement and report on the withdrawal of the appeal

Below from YouTube team

After confirming your dispute, APM Music has concluded that we will withdraw the allegation of copyright infringement on YouTube video.

Movie title: “Yasuharu Nagura -” Siera “(From” Portrait in A.I. “)”

Movie title: “Yasuharu Nagura -” Sierra “”

Movie title: “Yasuharu Nagura -” Tribal Sonar “(from” Momentary Incursions) ”

Movie title: “Yasuharu Nagura -” Tribal Sonar “”

p.s. The company capitulated without a struggle.