Category Archives: IT

The number of followers does not guarantee credit.

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When the net increased in strength, a new phenomenon occurred again. The former mass media began to choose “people who are focused on the net” as the sender. Televisions, newspapers, books, and etc… are now used as speakers for people who earn “interest” on the net, such as “number of page views on blog”, “number of followers on Twitter”, and “number of friends on Facebook”. When the old media were eaten by the Internet at the time, profitability was deteriorating. The numbers that show net interest have come to be used as a forecast indicator of how much “selling” (viewing rates, number of purchases, and etc…) you can earn. Specifically, in the publishers’ meeting, which determines the availability of the plan, numbers on the net such as “the number of page views on blog” and “the number of followers on Twitter” are often emphasized as “reference figures for forecasting sales”. In other words, online value judgment has flowed into old media.

However, as a matter of fact, numbers do not guarantee quality. It is not always the case that the sender with high net interest index emits “high quality speech”. There is no correlation between the two, as high net-interested senders send more accurate facts. Rather, some of the sendors say, “ flaming (internet) marketing “, “We’re going to show off arrogant distractions and complaints that are likely to cause repulsion, and contents that are contrary to the facts, and draw attention and earn numbers.”

In this way, as the index of “net attention” spreads to the old media side, the senders of the old media side are also mixed with boulders. The classification of “professional speechist from high literacy class” or “popular person” as in the pre-Internet era disappeared. You can see the phenomenon that “experts” say something out of the question, that “journalist” is not the fact, and just say the opinion instead of the fact, etc. on a daily basis.

The standards are confused as to how much the sender should be trusted. The confusion is not only the Internet. The same is true for the old media side, where the Internet’s value standard has flowed in principle. Whether you are a real speaker or a message on the old media, you do not know whether you can trust it as a fact unless you scrutinize what you say. It was such a bothersome time.

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A way to suspect information senders

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There are too many information senders. If it is the exact fact, anyone can say.

On the other hand, the confusing thing is that the number of “senders” has exploded in the age of the Internet. In addition, they claim that they have “predominance” that many say. In some cases, “parties” and “witnesses” may claim to be sending information directly. Some have argued that literacy is high, such as “experts” and “researchers”. However, many of them are “self-proclaimed”, so we don’t know what to trust. We have to check it ourselves. How should this problem be solved?

In the old media era, the number of people who can transmit information in mass media was limited. A company employee based on a lifetime employment system that belongs to a mass media company such as newspaper, television, radio, and publishing company. Scholars, researchers, lawyers, critics, novelists, etc. who are given a chance to speak to such mass media. It was “professional speechist” who is a profession to say in mass media in all. Mainly “high literacy layer”. On the other hand, there were actors, singers, musicians, talents, and etc. who can appear in mass media by “popularity” and “notice”.

Mass media companies acted as gatekeepers to select “senders”. “You can trust this person on the premise that it is a fact,” they promised to readers and viewers. They screened the credibility. As expected, publishers and newspapers have secured the credibility of senders as “organizations”. So, even now, when a weekly magazine article or TV show is accused of defamation, publishers and television stations will be sued with the author. The responsibility of such mass media companies and organizations is called “editing responsibility”.

In addition, human resources (actors, singers, musicians, talents, and etc.) who say, “This person is a popular person but not a person who expects the accuracy of facts” have revealed such attributes. The media and fields to be posted were divided and packaged for the reader. For example, in critics of politics and economics, readers demand accuracy. We do not ask for nude photos at the beginning of the weekly photos and sports newspaper. There was such “indication of the credibility level by a package”. Readers and viewers also understood such “display” in a long time.

If readers and viewers see that “a mass media company guarantees the sender’s credit” from the viewpoint of readers and viewers, it will be recognized that people whose speech is posted in mass media are considered to be highly trusted. Therefore, it was a privilege to be chosen by mass media. It was also the privilege of mass media companies to decide “who should be the sender.”

However, no one on the Internet needs to be “chosen.” If you decide that you want to “speak publicly”, you can just upload your own blog, SNS, or YouTube and write your own statement or expression. That’s it. Thus, the mass media’s “privilege of choosing a sender” has disappeared. At the same time, the “privileges that are selected” for the sender also disappeared.

Conversely, “organizations and gatekeepers that secure credit” and “packages that display credit level” have disappeared.

How to spread abroad

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The Internet is connected to the whole world. However, unfortunately, in Japan, I still feel that the benefits of globality are not often used.

Many artists have the ambition to ultimately want to be active in the world.

But in order to make it happen, it must be known in the world. To put it the other way around, increasing awareness in the world means that opportunities for overseas activities are greatly expanded.

However, before the advent of the Internet, delivering information overseas was a daunting skill. Even if there was a connection with overseas media, the space for publishing was limited, and it was almost impossible to publish unless there was much topicality.

But, now is the age of the Internet. If you look at the sites of the world, there are many sites that handle music information. At the same time, it is also segmented by genre, so you can choose the media according to the musicality and user target.

So how do you approach it? This is not really difficult. When publishing information, it will be the key to success to put together an easy-to-understand catch and information about what kind of music it is. Of course, translation into the language of each country is necessary, but it is easier to transmit simple words that appeal to emotions than using difficult grammar.

Social media is not an end but a means.

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There are things that you can and can not do with social media marketing. There will be more artists working on social media marketing in the future. That said, no one needs to work on social marketing. There are artists who are compatible with social media and those who are not. If you do social media marketing, understanding and practicing that social media is not a magic wand has the potential to deliver great results when you see it over the medium and long term. You are

However, one thing to remember is that social media marketing is not an end but a means. The purpose is to increase the number of “likes” on the Facebook page to 10,000. What did you do by increasing the number of “likes” on the Facebook page to 10,000?

The same is true for the number of PV plays. You must be careful not to fall into the purpose of the means.

What is a social graph?

communication-instagram-lg-35177.jpgNow, we are explosively increasing in the amount of information, and we are in a state of excessive information because we can not know the information. Most of the information is noise and through information for consumers.

So who would you like to hear? Will it arrive? Will you be interested? That is the recommendation of your trusted friend, acquaintance, and word of mouth. Many people are not interested in keeping “too much” information around them. Among them, what is enough to have an interest or interest is the connection between people whom you trust (friends, acquaintances), that is human relationships. The one that visualizes your relationship diagram on the web is called “social graph”. There is great value in social media.

The first value of social graph in social media is the ability to visualize one’s own relationships. Until now, it was not possible to visualize human relationships. There was a truly realistic word of mouth that was not visible. With the development of social media, it became possible to see the “words” that would disappear if they were emitted, and also whether “who” went or “connected with whom”.

The second is that the words of your trustee flow as information on social media.

Social media is a place where people are connected, “shared” with each other, and raised their voices, instead of being exposed to information that flows in a single direction like mass media. “from whom” you got information It is worthwhile to choose what to acquire. That, “from whom” is very important.

In the space of social media, a world of its own exists. It is a world of its own where nobody is involved. Content that makes up the world is content, but it is the friends and acquaintances that you trust to carry it, and social graphs that connect it.

The era of traditional “search” was “the era when you find it difficult to find information”. However, social media is changing the times. It is “the time when information comes to find you”.

So what kind of user behavior will this social media era be like? It starts with the presence of a sense of purpose. There is not much clear sense of purpose for spending time on social media. We are more interested in what our social graph friends and acquaintances are doing.

The value of social media is that information flows from people you trust. Friends and acquaintances can deliver important news for you, or even important news from around the world.

Also, many people are watching Twitter and Facebook every day. People who scroll the screen do not have a clear purpose. They are watching the status and tweets of their friends and acquaintances.

And there is information that comes from your social graph. The important thing here is to encounter information “accidentally” from where there was no sense of purpose or interest, and interest is born. Why does it happen? That’s because the information is for you, not noise. It is because it is a word with the thought of a trusted friend.

Look at the information of a reliable friend. Let’s listen. Since it was good, we will RT (retweet). Share. That spreads to your own social graph, and the chain goes around, propagates to another person, and propagates through social media.

No matter how much more social media will become more popular, “search” will not be lost. That’s because it is necessary for actions with a sense of purpose not to disappear. It does not emphasize too much information from “only” social media, but it only works in a balanced way.

How a computer works

patrick-lindenberg-191841-unsplash.jpg I will explain the basic structure of a computer.

 Today’s computers are made up of three components.

 It is “CPU”, “memory”, “I / O”.

 A computer consists of three parts: a central processing unit, a CPU for short, a main device called a memory, and I / O for input and output.

 Connecting these is called a bus or main bus.

 Connect to a keyboard or display through I / O, read information input from I / O by CPU, write information into memory as appropriate and read contents of memory, and display through I / O to do.

 This is the basic mechanism of computers, and these types of computers are called “Neumann computers”.

 The computers used in the world today are usually all Neumann computers.

 The so-called Neumann type is derived from the name of the first mathematician, Von Neumann, who has been the first computer theorist in history.

How the Internet Works

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Now, as usual, we collect information on the Internet and write a recent report on Facebook, but it has only been about 20 years since we were able to do this.

Let’s explain how a convenient network works so easily, and how it works.

First, the computer is not connected to the network. This is called standalone. It sounds lonely.

Another computer came here, and a network was first created to communicate one-on-one. This is called peer-to-peer. Peer has the meaning of a colleague, a friend. It is an equal translation.

However, when the number of computers increases and you try to communicate with multiple computers, peer-to-peer alone can reveal the limit. Therefore, it divided the role of computer into client (user) and server (service person) and decided to use one powerful server from multiple computers at the same time. This is a client / server network.

In addition, as computers have grown, networks and networks have become interconnected. It will connect computers around the world like a web. That’s the Internet.

In the Internet, data is transmitted by multiple routes. The data is relayed and sent to various servers regardless of which server it passes through.

For example, when you try to access “google.com” from your home computer, you will first access a machine called your router at home via your computer, WiFi (LAN) or LAN cable.

A router connects to the provider’s server you contracted through optical and other digital lines. First of all, ask “Where is google.com?” A string like “google.com” that you enter in the browser’s address field is a name called “domain name.” This is the name of a computer somewhere in the world. However, the name does not know where on the Internet the computer is actually located, so first ask “Where does this domain point?”. Every provider has a server for domain queries. It is called DNS (domain, network, server).

However, since various people connect and disconnect from the new computer every day on the Internet, the DNS of the contracted provider does not necessarily know “google.com”. In that case, the DNS asks other DNSs “Do you know this domain?”

If a place is found successfully, four numbers will be returned. These four numbers are called “IP address”. An IP address is a specific address of a computer. IP stands for “Internet Protocol” and is a number that indicates only one place in the world.

Once you know this number, you can send any information you like. Information is sent in chunks called “packets”. If you specify the IP address acquired earlier in this “packet” as the “destination” and pass it to the server, it will be delivered to the target computer using the bucket brigade method.

Even when searching casually, so much movement is happening. It may be a bit surprising.

What is a programming language?

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Calling in one programming language can be written in another programming language. But some programming languages are not good at it, and one programming language can be very complicated in writing, but it can be quite easy in another programming language. In addition, there are various writing styles, styles and techniques in programming languages, and each has their own strengths and weaknesses. Today’s popular programming languages and their simple features are as follows.

Machine language (machine language)
The only programming language that computers directly understand. As it is difficult and difficult to learn, it is common to translate (compile) objects programmed using C language etc. into machine language.

C language
It is fast and works on most computers. A universal language used from game programming to OS description. However, since the design is old, when writing complicated programs, it is inferior to other languages ​​such as C ++.

C ++
A programming language that extends object language based on C language. Program reusability is higher than C language alone and cooperation is very high. However, many disadvantages of C are dragged as they are, so they are still for advanced users. Many applications for Windows and game software are written in C ++.

C #
A language in which Microsoft has improved its shortcomings based on C ++. It is very descriptive and easy to maintain, but it has the disadvantage that its usable environment is limited. Recently, it has been widely used for game programming.

Java
A general-purpose programming language that covers small terminals managed by Sun Microsystems and large servers. They specialize in programming for web services and mobile devices. Now that Oracle has acquired Sun Microsystems, Oracle owns. Apps for Android devices can only be developed with Java.

Objective – C
A derivative form different from C ++ that incorporates objective orientation based on the C language. It is strongly influenced by the language Smalltalk. It did not see the lift of day for a long time, but in the hit of the iphone, it was in the spotlight. Objective – C is used when developing apps for Mac and iOS.

Swift
Obejective-C is highly efficient in programming development, but it was developed by Apple to eliminate the drawback of being slower than C ++. A programming language just announced in 2014. Development for iOS is going to move to this in the future.

Haskell
Pure function language. It has a number of very unique features. In some cases, parts of a web service may be implemented in Haskell.

PHP
Script language dedicated to Web service description. Anyway, while it is easy to write Web services, it has the disadvantage that programming is likely to be complicated. It is widely used all over the world, but the famous one is Facebook.

Ruby
General-purpose script language developed by Japanese Yukihiro Matsumoto. A big break with the framework “Ruby on Rails” developed by David Haymail Hanson of 37 signals, a Dutch venture company. Ruby programmers talked about getting the highest pay in Silicon Valley. It is used by many web services including Twitter.

Perl
It was originally a simple scripting language for Unix, but it was diversified at the beginning of the Web as a programming language for describing Web services. There are still strong users, and they are active in web services with a rush.

FORTRAN
One of the oldest programming languages ​​in the world. It is a language specialized in scientific computing and is good at handling mathematical formulas. The name comes from converting the formula (Fourmula) into a programming language (Translator). Developed by IBM, it is still used to program supercomputers. A language that strongly influenced C language.

LISP
The old programming language next to FORTRAN. The name comes from the List Processor, a language that specializes in dealing with the soul of data called “lists”. Developed by Professor John McCarthy of the Massachusetts Institute of Technology (MIT). It is characterized by extremely flexible programming, and there are still many enthusiasts. The idea of ​​functional language was also born in LISP. JavaScript, Ruby, etc. are languages ​​that were born under the influence of LISP.

COBOL
The name is derived from COMMon Business Oriented Language, which stands for Common Document Processing Language, and is a programming language developed under the direction of the US Department of Defense. It may be used for the bank’s backbone system.

Smalltalk
A programming language developed by Alan Kay who was at the Palo Alto Research Center in Zerox. This programming language is the first programming language that incorporates the concept of “differential programming,” in which components that are almost complete are prepared, and that only the necessary functions are written out, rather than programming from scratch. Called, and inspired many later programming languages. In particular, Objective-C is often mentioned because it adds the Smalltalk object-oriented functionality to C.

HTML
Hyper Text Markup Language is used to describe Web pages. It is called to mark up the text with a symbol called “tag”. Web browsers interpret only HTML. JavaScript is embedded as a tag in HTMl.

CSS
Stands for Cascading Styling, which determines the look of a web page. A language used as part of HTML.

SQL
Stands for Standard Query Language, which is used to interact with the database. This language is frequently used when creating web services.

GLSL
OpenGL stands for Shading Language. This language is used when using graphic chips (GPU) directly in game software and graphic software. Recently, it is sometimes used for GPU computing to solve general problems with GLSL as well as graphics.

In this way, programming languages have a history of evolving as they interact with each other and seek out areas of expertise.

Learning a new programming language is the same as learning new ideas. And since programming languages are very easy to learn, unlike natural language foreign languages like English and French, programmers are usually learning multiple languages.

Live Coding with ruby (programming language)

I played music on May 11, 2019. I lived coding with a programing language called Ruby.

Live coding is most prominent as a performing arts form and a creativity technique centred upon the writing of source code and the use of interactive programming in an improvised way.  Live coding is often used to create sound and image based digital media, as well as light systems, improvised dance and poetry. It is particularly prevalent in computer music usually as improvisation, although it could be combined with algorithmic composition.

Ruby is an interpreted, high-level, general-purpose programming language. It was designed and developed in the mid-1990s by Yukihiro Matsumoto in Japan.

In short, modern musicians can write code and music to broaden the range of performance.

 

 

 

How to use video sharing site

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Yasuharu Nagura on Youtube 

The power of video sharing sites is overwhelming when it comes to spreading music. The spread of smartphones is spurring that trend. Understand the importance of videos. However, it does not mean that you need a music video (MV) with a long and expensive budget. Like music, videos can now be produced at very low cost. If you want to hear and spread the music on a video sharing site, it is possible if you have one interesting idea from the artist side.

The most famous video sharing site is, of course, You Tube. There is also a star YouTuber that generates tens of millions of yen a year by creating a new genre called You Tuber and earning ad revenue from YouTube alone. (A billion-dollar player also appears in the Europe and America). Be aware of advertising revenue according to the number of video plays. However, what you have to be careful about is the YouTube video for the purpose If you think that you are going to increase advertising revenue in accordance with YouTube’s terms, the presence of advertising such as advertising first will grow. For promotional purposes where you want to listen to songs or show their videos, it is better to keep your ad conservative.

There are a huge number of users on YouTube. Be aware of the inflow from other videos that make use of related videos and tagging. It is also necessary to infer the user’s preferences from the search terms. Videos can not be avoided in future music promotion. MTV was born in the United States in 1981, so it has been over 30 years old. Videos for spreading music have many potentials that go far beyond traditional music videos. 

Reference

YouTube https://www.youtube.com/channel/UChKOsXbRHbUBJkChfooV-nA