Category Archives: music

Paradigm shift of music business

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Business done through the Internet can achieve significant cost reductions by eliminating intermediaries. In the flow, it is said that the phenomenon that the copyright which was protected before was pressed down, the unit price falls, or it approaches to free as much as possible.

What matters about the music business is the question of how the copyright fee, which is the reward for creative activities, can be secured in the current situation where it will be as free as possible. There are also many things that I can think of as a musician.

Up until now, we had been doing live activities to sell music CDs explosively, but after 10 years, the value of live activities jumped up to 10 times, and music CDs and online distribution itself approached as free of charge as possible , May take on the role of promotion.

Digitized music is copied from anywhere, regardless of how strict it is managed, and spreads all over the world in no time.

Until now, it has been profitable to contain, package and sell digital information in concrete “things” such as music CDs. The benefit was turning to copyright holders and artists who write and compose songs.

However, in the age of online distribution, a copy that does not differ slightly from the master by the artist will be delivered to the users’ hands. The master is a clone and splatters all over the world.

In the digital world, the value of something that can be replicated is as close to zero as possible. It is very difficult to stop it. There, we need to go back to the origin of the music business. In the first place, music was not what was stored on a digitized music CD.

The origin of music is to enjoy yourself, but the origin of music appreciation is to live activities. The raw voice, the live instrument, the passion of the artist in real time, the emotion of emotions, the place of the live activity where it was directly transmitted was the origin of music.

Yes, the artist’s value returns to its origin as it would be born again in live activities. As the priming for live activities, a master disc of music that makes the best sound and invites to live is born.

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Streaming is a guiding tool

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In Japan, the music CD specialty store survived and the business style of rental was established, so Apple’s iTunes Store, which has spread worldwide, did not spread as expected. What will happen in the future?

In Japan, CD rental stores can be rented for ¥ 300 for albums and ¥ 200 for singles, so they are cheaper than downloading on iTunes. From now on, with the spread of streaming, the music CD rental business will be forced to change the business format, but unlike the US, its speed is slow, and I think the conversion will proceed slowly to around 2025 years.

In the meantime, the music business will definitely go live, but the form of the live will change as well. The music business in the streaming age has a strong relationship with SNS, and its taste changes from the live before digitization. Streaming will be used as a tool to easily obtain “music information” rather than enjoying music itself. Then, when you found the music you liked by streaming, you buy a music CD to support the artist, or go to “mini live”. By reporting the situation via SNS, users will face music.

Once the media of television became popular, programs of the world travel were hit and images from around the world were introduced on television. At that time, people were told that “You can not go on a trip because you can watch a picture on TV”. Of course, the result is the opposite. We have learned that there is a wonderful world on TV, we went on a trip to compete, see, and experience the “real thing”.

Both large star artists and indie artists who are supported by a few special fans in the niche market are different in shape, but for “you who are fans, within reach of you, “Singing close to voice” will be mainstream. In other words, all artists will be converted from “all artists” to “your artists”. Why is it inevitable? That is because in the age of AI (Artificial Intelligence), there is an iron rule that values ​​human beings as important.

Similarly, users who are attracted by streaming will want to cheer up artists in a realistic setting. It is important to have a place where live is at hand.

Mastering basics

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The basic goal of mastering is to make the mastered sound feel as the artist or mix-down engineer listens think “It sounds better than the mix, although it is not much different from the mix.” Of course, if the mix itself sounds awful, this is not the case.

So, the most important of the basic techniques of mastering is listening to the mix you receive to determine what is extra and what is missing. Specifically, the following points are carefully judged while listening to the sound source.

・ Aren’t there any frequencies that jumped out somewhere?
・ Does unnecessary frequency do not pile up and muddy the whole?
・ Is the high end and the low end sufficient or not too high?
・ Is the presence of main vocals and instruments enough?
・ Is the spread of sound enough?
・ Is it necessary to apply a compressor all over?
・ Is the volume sufficient compared to commercial CDs?

At this time, the criteria for judgment also change depending on the direction of the song or artist, so it is necessary to closely check with the artist or producer about the target sound. In the case of an artist who is new to mastering, I always try to listen to a song that the artist likes and wants to make this sound.

What is an effector?

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Without fear of misunderstanding, an effector is a tool for spoofing sounds. Dynamics / filter effectors such as limiters and equalizers were invented to avoid the limitations of the sound quality of early radios and records, and spatial effectors such as reverbs and delays were recorded in small studios. It can be said that the color of a sound is an illusionary tool as if you are playing in a large church or concert hall. In this way, the effector is something that is somewhat trickery in the first place.

However, the image of a cheating tool for cheating is always intriguing, like the mysterious tools lined up in the old science fiction movie lab. The mysterious attraction of such an effector, like a magician or a street performer, was to inspire curiosity of musicians and engineers to create a variety of new sounds.

In technical terms, an effector is a “box that changes sound”. And it’s not just “changing”, it’s a box that “simulates” something. The reverb simulates a variety of sounds, the delay simulates a maverick, and the distortion simulates the distortion of an amplifier. And as long as it is a simulation, an effector has the limit of “It can not exceed the real thing”. In that sense, most of the effectors are incomplete, according to the producer’s intention for perfect simulation. Many of the effectors created in the late 60’s and 70’s, especially the golden age, were far from unfinished due to the technological limitations of the time. However, only the unfinished part has been supported by musicians and engineers as “a sound different from the real thing,” a sound that can only be produced by the effector.

The fuzz that tried to create amp distortion was eventually used by lead guitarists as an effector that creates much more aggressive distortion than the amp. Even for the producers, even the small boxes that have not been completed yet, the transformation of the musicians and engineers’ ideas has transformed the new sound into a magic box to create.

The rapid development of effectors since the 60’s is closely related to the change of popular music from live music to record. In particular, rock musicians considered the record to be a new art form created by studio recording, unlike traditional music. So they went to the studio day and night and repeated various experiments using effectors. As a result of such trial and error, the setting and usage of the effector that they came up with did not necessarily correspond to the correct usage that the producer of the effector intended. There were a lot of uses that the producers would use to scream when they heard it, such as “kick the spring reverb with feet”, “pass vocals through distortion” and “turn the reverb with noise gates”. In other words, with regard to effectors, the correct usage is not very meaningful. Rather, it may be the only one who seems to be the royal road of the effector-master to create a sound that the producer could not even predict, in a beating setting.

By the middle of the 90’s, a new generation of digital technologies called plug-in effects and modeling came into play, and the world of effectors has undergone considerable change. A plug-in effect is an effect that reproduces computer software and can be used in hard disk recording software on a computer. Although this changed the way the effector was used in the studio in some ways, it did not change the essence of the effector. The biggest impact on the world of effectors is modeling technology.

Modeling is a technology that attempts to reproduce musical instruments and effectors from the characteristics of materials, structures, circuits, and parts using the processing power of high-speed computers, which is like CG in the world of video It may be better if you think.

With this new technology, the difference between the sound of “real” and digital effector simulation has become inaudible even for professional musicians. As a result, anyone can easily try the sounds of vintage expensive and rare effectors and guitar amps that were not easily obtained before. This looks like something to be welcomed by musicians in a way.

But one thing I want you to keep in mind is that what is being reproduced by modeling is just the sounds and settings that someone has already used. If you’re looking for an original sound that no one else has ever tried, first messing around with the crap magic box you have before you consider replacing it with the latest modeling effects. It may be better to start by defeating and creating an original sound that you have never heard of. Then one day when you become a famous player, that sound may become a preset for your next modeling effector.

The attitude during playing also affects the quolity of the sound

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When you play an instrument, one of the things you need to be especially careful about is attitude.

Because the performer’s body is also a part of the instrument to make it sound, the posture also has a great influence on the sound.

There is a traditionally correct attitude for playing the piano when playing the piano and for playing the violin when playing the violin. The attitude is not for the good looks and the ease of playing from the audience, but all for the better sounding.

If it compares, it is the same thing as the “type” of traditional Japanese performing arts such as Noh and Kabuki. All traditionally inherited types have meaning and are passed from parent to child, from child to grandchild. The basic theory to convey the mind to the audience for more advanced performance is inlaid. Even if you do something new that will open up the times, you need to learn the basic types first.

The attitude in classical music is also a type, and it is something that must be worn by the eyes of each instrument / song.

Technology is essential for playing an instrument. However, even if you improve only the technology, you will never be able to perform wonderfully to impress the audience.

What does playing a musical instrument mean playing music? Is it an act with a purpose?

I think that “exchange of life energy”.

When people who are physically and physically fulfilling and very energetic play the piano, those who are listening will also become well. That is because the performers’ mind is transmitted to the listener through music.

The music contains the composer’s energy. It is the mission of the performer to capture the energy of the composer and play the instrument to transfer the energy to the space and the audience.

When you touch true art, you can be struck by lightning and feel happy as if it were rising to the heavens through the works of art such as music and painting, by composers and painters It is because you receive energy. The bodies of composers and painters do not already exist in this world, but they can provide many people with their life energy. That is true art. That’s why art is great and wonderful.

So, when you play an instrument, you want to be aware of “your own mind” and how to convey the mind of the composer who made the music, not just looking at technology alone. Then, you will know how to play the music by yourself.

Why do people need music?

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Because it is an approach to human’s fundamental desires and emotions, it does not work well just because the instrument is freaking good or musically superior.
For example, if you are the most popular artist, the person who won the classic contest is not that kind of thing. The same is true for songs, and it is not always good if they are good. However, some users are so impressed by their good playing and singing that they can not simply think.

On the other hand, some users say “I don’t know the song or something, but everyone is really cool”, so it seems to me that “After all, there is nothing to do with selling and the quality of the music.” But that’s not the case. Some of the coolness includes the goodness of the song. So, in this case, it seems to seek things other than music, and it is thought that the satisfaction of the mind is achieved by uniting with the music. If you really like cool people, you should be a model, but why are you going to a musician? It is thought that coolness is realized and satisfaction is achieved by the involvement of Otoya melody, rhythm, and various things.

So what kind of sound source, what kind of music, what kind of artist should it sing? It is the music business that thinks about that kind of moderation.

Yasuharu Nagura「bright & solmen」MV

This is a music video for Yasuharu Nagura. He has released 『bright & solemn』that is released June 1, 2019. From now on, free viewing started on bandcamp’s official site. We are disclosing part of the production process until the song『bright & solemn』is completed on official website.

Special Site https://yasuharunagura.bandcamp.com/album/bright-solemn

 

New Single – bright & solemn

by Yasuharu Nagura

URL https://yasuharunagura.bandcamp.com/album/bright-solemn

about

Yasuharu Nagura has performed a new live recording entitled 『bright & solemn』that is released June 1, 2019.

I know the importance of choices. I will make a lot of effort in exploring and creating options. As with the “options” in the financial world, long-lived options (=options) are more valuable. Similarr to financial options, the higher the uncertainty, the higher the value.

For generations who live a long life and face great uncertainity, having options can have immeasurable value. So, I delayed marriage, delayed making children, and delayed buying homes and cars. I postoponed the decison to narrow the choice.

“I chose music.”

credits

releases June 1, 2019

Yasuharu Nagura – music & coding

license

all rights reserved

The important thing in making sound source is track down.

 The process of producing music is basically the process of composition → arrangement → recording → track down. Once you have recorded the performance of each part on the MTR(An equipment called a multitrack recorder.), you have to work down the track. Ordinary, CD is 2 tracks of left and right stereo like cassette tape. For this reason, it is necessary to reduce the number of tracks and combine them into two tracks and dubbing to two-track media. This is called track down. You will not need a mixer for track down. There are various specialized books on how to track down, so let’s refer to them.

Copyright issues of works produced by AI

 The issue of the work produced by AI is the issue of copyrightThe copyright law defines a work as “creative expression of thought or emotion”. At the stage of 2017, the government’s Intellectual Property Strategy Headquarters concluded that “the work produced by AI will not be written.” However, I concluded that AI can not be a human creation. But we concluded that AI is not a human creation. However, AI is a human creation, and sometimes AI programs can be patented to produce art. I think that this problem will surface around 2020.