Tag Archives: business

Paradigm shift of music business

travis-yewell-273488-unsplash

Business done through the Internet can achieve significant cost reductions by eliminating intermediaries. In the flow, it is said that the phenomenon that the copyright which was protected before was pressed down, the unit price falls, or it approaches to free as much as possible.

What matters about the music business is the question of how the copyright fee, which is the reward for creative activities, can be secured in the current situation where it will be as free as possible. There are also many things that I can think of as a musician.

Up until now, we had been doing live activities to sell music CDs explosively, but after 10 years, the value of live activities jumped up to 10 times, and music CDs and online distribution itself approached as free of charge as possible , May take on the role of promotion.

Digitized music is copied from anywhere, regardless of how strict it is managed, and spreads all over the world in no time.

Until now, it has been profitable to contain, package and sell digital information in concrete “things” such as music CDs. The benefit was turning to copyright holders and artists who write and compose songs.

However, in the age of online distribution, a copy that does not differ slightly from the master by the artist will be delivered to the users’ hands. The master is a clone and splatters all over the world.

In the digital world, the value of something that can be replicated is as close to zero as possible. It is very difficult to stop it. There, we need to go back to the origin of the music business. In the first place, music was not what was stored on a digitized music CD.

The origin of music is to enjoy yourself, but the origin of music appreciation is to live activities. The raw voice, the live instrument, the passion of the artist in real time, the emotion of emotions, the place of the live activity where it was directly transmitted was the origin of music.

Yes, the artist’s value returns to its origin as it would be born again in live activities. As the priming for live activities, a master disc of music that makes the best sound and invites to live is born.

Advertisements

EPK (Electronic Press Kit)

スクリーンショット 2019-04-01 19.03.57.png

EPK for Yasuharu Nagura

What’s Electronic Press Kit?

An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form.

Many companies make their electronic press kits available via the corporate website, where kits are offered in PDF format. An electronic press kit can be provided in any of the following formats:

  • CD
  • DVD
  • Video or audio cassette
  • The Internet (e.g. E-mail, WWW, newsgroups, etc.)
  • USB flash drive

The contents of an EPK media kit are similar to other types of media kit, but are likely to include a range of audio-visual material. Decisions about what to include in the EPK media kit will depend on the industry and target audience. As a general guide, an EPK in the music industry might contain the following:

  • Biography
  • Music clips (audio files, CD or DVD)
  • High resolution press photos
  • Forthcoming tour dates
  • Promotional videos
  • Offline website or website links,especially links to relevant social media and music websites
  • Media reviews and interviews
  • “RIYL” or “recommended if you like” list (list of artists in similar styles or genres)
  • Contact information
  • High resolution, colour photos or images of key executives, the company logo, products, etc.

Reference

EPK  http://www.yasuharunagura.bandzoogle.com

Subscribe

LINE https://line.me/R/ti/p/%40kug0929d