When the net increased in strength, a new phenomenon occurred again. The former mass media began to choose “people who are focused on the net” as the sender. Televisions, newspapers, books, and etc… are now used as speakers for people who earn “interest” on the net, such as “number of page views on blog”, “number of followers on Twitter”, and “number of friends on Facebook”. When the old media were eaten by the Internet at the time, profitability was deteriorating. The numbers that show net interest have come to be used as a forecast indicator of how much “selling” (viewing rates, number of purchases, and etc…) you can earn. Specifically, in the publishers’ meeting, which determines the availability of the plan, numbers on the net such as “the number of page views on blog” and “the number of followers on Twitter” are often emphasized as “reference figures for forecasting sales”. In other words, online value judgment has flowed into old media.

However, as a matter of fact, numbers do not guarantee quality. It is not always the case that the sender with high net interest index emits “high quality speech”. There is no correlation between the two, as high net-interested senders send more accurate facts. Rather, some of the sendors say, “ flaming (internet) marketing “, “We’re going to show off arrogant distractions and complaints that are likely to cause repulsion, and contents that are contrary to the facts, and draw attention and earn numbers.”

In this way, as the index of “net attention” spreads to the old media side, the senders of the old media side are also mixed with boulders. The classification of “professional speechist from high literacy class” or “popular person” as in the pre-Internet era disappeared. You can see the phenomenon that “experts” say something out of the question, that “journalist” is not the fact, and just say the opinion instead of the fact, etc. on a daily basis.

The standards are confused as to how much the sender should be trusted. The confusion is not only the Internet. The same is true for the old media side, where the Internet’s value standard has flowed in principle. Whether you are a real speaker or a message on the old media, you do not know whether you can trust it as a fact unless you scrutinize what you say. It was such a bothersome time.