There are many artists in the world and there are many songs. Among them, in order for artists to be selected / listeners, you have to be careful not to get buried in them. You have to make it clear and distinguish it from others, as you choose from a myriad of artists and songs.

In conveying artists and songs, it may be said that they can not be transmitted unless it is possible to simply describe what is the point. If the originality can not be clarified, the word of mouth will not spread. Even in business, it is necessary to be easy to handle in order for people involved in work to move. So it is necessary to have an easy-to-understand “betting of music content and personality” rather than just vaguely “You have power, you have good character, and you are selling well”. If you verbalize here properly, there will be no blur and it will be easy to communicate outside.

However, this originality is not invariable. The artist also adjusts the span according to the situation and the external environment change.

What I often do in the field is to analyze the originality of the currently popular artists. Let’s study the strangeness of the interplay, breaking it down into elements such as artist’s music content, personality and image. It should surely be useful when developing works with new originality.