Now, we are explosively increasing in the amount of information, and we are in a state of excessive information because we can not know the information. Most of the information is noise and through information for consumers.
So who would you like to hear? Will it arrive? Will you be interested? That is the recommendation of your trusted friend, acquaintance, and word of mouth. Many people are not interested in keeping “too much” information around them. Among them, what is enough to have an interest or interest is the connection between people whom you trust (friends, acquaintances), that is human relationships. The one that visualizes your relationship diagram on the web is called “social graph”. There is great value in social media.
The first value of social graph in social media is the ability to visualize one’s own relationships. Until now, it was not possible to visualize human relationships. There was a truly realistic word of mouth that was not visible. With the development of social media, it became possible to see the “words” that would disappear if they were emitted, and also whether “who” went or “connected with whom”.
The second is that the words of your trustee flow as information on social media.
Social media is a place where people are connected, “shared” with each other, and raised their voices, instead of being exposed to information that flows in a single direction like mass media. “from whom” you got information It is worthwhile to choose what to acquire. That, “from whom” is very important.
In the space of social media, a world of its own exists. It is a world of its own where nobody is involved. Content that makes up the world is content, but it is the friends and acquaintances that you trust to carry it, and social graphs that connect it.
The era of traditional “search” was “the era when you find it difficult to find information”. However, social media is changing the times. It is “the time when information comes to find you”.
So what kind of user behavior will this social media era be like? It starts with the presence of a sense of purpose. There is not much clear sense of purpose for spending time on social media. We are more interested in what our social graph friends and acquaintances are doing.
The value of social media is that information flows from people you trust. Friends and acquaintances can deliver important news for you, or even important news from around the world.
Also, many people are watching Twitter and Facebook every day. People who scroll the screen do not have a clear purpose. They are watching the status and tweets of their friends and acquaintances.
And there is information that comes from your social graph. The important thing here is to encounter information “accidentally” from where there was no sense of purpose or interest, and interest is born. Why does it happen? That’s because the information is for you, not noise. It is because it is a word with the thought of a trusted friend.
Look at the information of a reliable friend. Let’s listen. Since it was good, we will RT (retweet). Share. That spreads to your own social graph, and the chain goes around, propagates to another person, and propagates through social media.
No matter how much more social media will become more popular, “search” will not be lost. That’s because it is necessary for actions with a sense of purpose not to disappear. It does not emphasize too much information from “only” social media, but it only works in a balanced way.