In Japan, the music CD specialty store survived and the business style of rental was established, so Apple’s iTunes Store, which has spread worldwide, did not spread as expected. What will happen in the future?

In Japan, CD rental stores can be rented for ¥ 300 for albums and ¥ 200 for singles, so they are cheaper than downloading on iTunes. From now on, with the spread of streaming, the music CD rental business will be forced to change the business format, but unlike the US, its speed is slow, and I think the conversion will proceed slowly to around 2025 years.

In the meantime, the music business will definitely go live, but the form of the live will change as well. The music business in the streaming age has a strong relationship with SNS, and its taste changes from the live before digitization. Streaming will be used as a tool to easily obtain “music information” rather than enjoying music itself. Then, when you found the music you liked by streaming, you buy a music CD to support the artist, or go to “mini live”. By reporting the situation via SNS, users will face music.

Once the media of television became popular, programs of the world travel were hit and images from around the world were introduced on television. At that time, people were told that “You can not go on a trip because you can watch a picture on TV”. Of course, the result is the opposite. We have learned that there is a wonderful world on TV, we went on a trip to compete, see, and experience the “real thing”.

Both large star artists and indie artists who are supported by a few special fans in the niche market are different in shape, but for “you who are fans, within reach of you, “Singing close to voice” will be mainstream. In other words, all artists will be converted from “all artists” to “your artists”. Why is it inevitable? That is because in the age of AI (Artificial Intelligence), there is an iron rule that values ​​human beings as important.

Similarly, users who are attracted by streaming will want to cheer up artists in a realistic setting. It is important to have a place where live is at hand.

Yasuharu Nagura on LINE MUSIC

 Line Music (stylized as LINE MUSIC) is a subscription-based music streaming service by Line Corporation that combines existing Line Messenger app with the entertainment system that users not only can stream the music on-demand, but users can share the music directly to Line messenger. The chairman for the Line Music division is Lim-Suk Jun.

 Line Music was initially launched in Thailand where Thailand is the second largest Line messenger market share in the world after Japan, with 33 million registered users using this service, compared to the Japanese market with 58 million registered users. Line has signed deals with major labels in Thailand such as RS Music BEC-TERO, SpicyDisc, and What The Duck to allow their works to be streamed in this service.

 On June 11th,  2015, Line Corporation launched the Line Music in Japan, with new deals with major labels has been signed such as Warner Music Group, Universal Music Group, and King Records.

Reference

Yasuharu Nagura on LINE MUSIC

https://music.line.me/artist/mi000000000aea2b6a/album

Yasuharu Nagura on SoundCloud

SoundCloud is an online audio distribution platform and music sharing website based in Berlin, Germany that enables its users to upload, promote, and share audio.

Yasuharu Nagura on Mixcloud 

 Mixcloud is a British online music streaming service that allows for the listening and distribution of radio shows, DJ mixes and podcasts , which are crowdsourced by its registered users.

In April 2018, Mixcloud announced that it closed $11.5 million from WndrCo LLC, a holding company based in Los Angeles and San Francisco that invests in media and technology businesses for the long term. The financing will fund Mixcloud’s expansion globally. Jeffrey Katzenberg, former CEO of DreamWorks Animation, is a founding partner at WndrCo.

Reference

Yasuharu Nagura on SoundCloud

http://www.soundcloud.com/yasuharu-nagura

Yasuharu Nagura on Mixcloud

http://www.mixcloud.com/yasuharunagura

Yasuharu Nagura on Bandcamp

 A band camp typically refers to a high school, college, or university marching band sumer camp. Band camp is often mandatory for members of the band, and constitutes the majority of the preparation a marching band makes before its marching season (learning how to march, learning “sets” on the field, memorizing show songs). A high school marching band may travel to a college or university for band camp for use of its facilities (dormitories, fieldhouses, fields) and services, or it may stay at the school. The time at band camp is used for focused rehearsals and time for bonding between band members. The colorguard also learns and rehearses with the marching band.

Band camp might also be used to refer to an individual camp where participants focus on developing their own musical skill, in which case it would more likely be called a music camp.

Finally, Bandcamp is an American online music company founded in 2008 by former Oddest co-founder Ethan Diamond and programmers Shawn Grunberger, Joe Holt and Neal Tucker, headquartered in Oakland, California.

Reference

Yasuharu Nagura on Bandcamp https://yasuharunagura.bandcamp.com