Blog Trap


Observe about blogs that are very popular on the Internet. Basically, blogs should be free to write anything, but of course the reality is not. I have to worry about my eyes. That is completely different from the traditional diary.

Actually no one may have read it. There are many people who will write blogs (assuming the possibility is so high) but assuming a large number of virtual readers (in delusion that their actions are being watched). There are occasional sentences where such psychology appears well. If you keep calm and observe it, it looks like you are drunk and have high tension.

Originally, my time is for myself. You should be free to do what you do.

However, when it comes to writing a blog everyday, I look for things in my life to be able to write a blog. People are looking for amazing things. I’m trying to find something that can be shown to a person by taking a picture. For example, choose something that you think carefully over a year, something that you can’t create for a decade, and not a big problem or a masterpiece like that, choose a near-term action that results in one day today It becomes.

It will be easy to spend every day on blogs without knowing or knowing.

This is nothing more than “domination”. There is a risk of making one’s own possibility small, bothered by people’s eyes and chased by daily reports. You should be careful enough.

Such people may wish to rest for a month or so for a trial. Just because you don’t show it to people changes what you choose.

If you don’t show it to anyone, don’t talk to anyone, what would you choose? Can you choose for yourself? You should think of what you really want, what you really like. When you buy things, when you choose, you’ll find out what other people think, at least you’ll notice that it’s the majority.

Although it can not be helped to some extent, if you care about the eyes of others, it will someday become empty. What are you living for? Not for others, is it not for yourself?

The purpose of life is freedom


From the conclusion, I think that “the purpose of life is free.” I live to gain freedom or to build freedom. At least now, I am thinking so seriously.

First of all, you will need to explain a little about what freedom is.

The freedom I think may be somewhat different in nuance from what ordinary people think. For example, ordinary people say, “Children are free”, and “animals are free.” On the contrary, I do not think that children are lame and that animals are never free.

Freedom is “to be what you want.” In order to be free, you must first “think”. Next, you feel the satisfaction of doing “action” or “thinking” as you thought, and as a result “I was able to do what I thought”. That feeling is “freedom.”

Children “think” that they wanted to do this, but they usually do not. Some adults limit it as “not good”, but often they do not act because of their lack of physical ability. So, although they have the feeling “I want to be free to do this,” more than adults, children are not free. To be clear, it is inconvenient.

The same is true for animals, and I can only observe pets, but when they are a baby they want to be quite free. They try to do various reckless things. However, if they grow up and become a full-bodied, they will not be reckless because it is because they can sort out. Other than to live, there is hardly anything that challenges new objects. When we give new toys, they only show interest when they are young. Wild animals look for food when they are hungry, and they may live in fear of the enemy. Sometimes they have time to rest and sleep, but I don’t think they are thinking about what they want to do and they are not challenging.

After all, it may be said that most of their lives are to avoid the enemy’s eyes and search for food. There is no freedom and adventure somewhere. They take a fixed action every day. And it’s because I’m a human being that looks at animals like this, and I do not feel that animals are lame in the first place. Because only human beings are free creatures, we do this thinking.

Why do people need music?


Because it is an approach to human’s fundamental desires and emotions, it does not work well just because the instrument is freaking good or musically superior.
For example, if you are the most popular artist, the person who won the classic contest is not that kind of thing. The same is true for songs, and it is not always good if they are good. However, some users are so impressed by their good playing and singing that they can not simply think.

On the other hand, some users say “I don’t know the song or something, but everyone is really cool”, so it seems to me that “After all, there is nothing to do with selling and the quality of the music.” But that’s not the case. Some of the coolness includes the goodness of the song. So, in this case, it seems to seek things other than music, and it is thought that the satisfaction of the mind is achieved by uniting with the music. If you really like cool people, you should be a model, but why are you going to a musician? It is thought that coolness is realized and satisfaction is achieved by the involvement of Otoya melody, rhythm, and various things.

So what kind of sound source, what kind of music, what kind of artist should it sing? It is the music business that thinks about that kind of moderation.

Define the music business


A music business is a business activity that gives users the satisfaction of their mind through services related to music and receives compensation.

As far as “music related services”, there are currently four types of products available. In other words, sound source, live (performance), goods, fan club (FC). The possibility of changing in the future is not zero, but in the present situation it may be considered that these four types.

By delivering these four services and products, users gain their minds. In other words, you get satisfied. There are various forms of fulfilling desires, such as being inspiring, communicating, and stress emanating. In any case, it is the basics of the music business that you get the money by getting the customer satisfied.

The music business is not CD sales. Although four types of services and products related to music were listed, this means that there are three services besides CD sales (sound source sales). However, unfortunately, it is still true that many people still think that “the music business is selling CDs”.

Certainly, about 20 years ago, the music industry was mainly selling CDs (that is, record companies), and the general idea was that live, goods and fan clubs were like extras. It is a feeling that it is a promotion and not a place to make money. It was the feeling that money was received from a record company.

But now that’s not the case.

The revenue structure of the music business is changing from relying on sound sources (CD sales) to emphasizing live, merchandise sales and fan club operations. The days when the recordings created and recorded in the studio had great value had passed by now. You should be aware of this as a premise. However, there is no loss of sound sources, but although the balance changes with the times, these four should not be lost, please think that it is a necessary thing.

Pursuing uniqueness and originality


There are many artists in the world and there are many songs. Among them, in order for artists to be selected / listeners, you have to be careful not to get buried in them. You have to make it clear and distinguish it from others, as you choose from a myriad of artists and songs.

In conveying artists and songs, it may be said that they can not be transmitted unless it is possible to simply describe what is the point. If the originality can not be clarified, the word of mouth will not spread. Even in business, it is necessary to be easy to handle in order for people involved in work to move. So it is necessary to have an easy-to-understand “betting of music content and personality” rather than just vaguely “You have power, you have good character, and you are selling well”. If you verbalize here properly, there will be no blur and it will be easy to communicate outside.

However, this originality is not invariable. The artist also adjusts the span according to the situation and the external environment change.

What I often do in the field is to analyze the originality of the currently popular artists. Let’s study the strangeness of the interplay, breaking it down into elements such as artist’s music content, personality and image. It should surely be useful when developing works with new originality.

How to spread abroad


The Internet is connected to the whole world. However, unfortunately, in Japan, I still feel that the benefits of globality are not often used.

Many artists have the ambition to ultimately want to be active in the world.

But in order to make it happen, it must be known in the world. To put it the other way around, increasing awareness in the world means that opportunities for overseas activities are greatly expanded.

However, before the advent of the Internet, delivering information overseas was a daunting skill. Even if there was a connection with overseas media, the space for publishing was limited, and it was almost impossible to publish unless there was much topicality.

But, now is the age of the Internet. If you look at the sites of the world, there are many sites that handle music information. At the same time, it is also segmented by genre, so you can choose the media according to the musicality and user target.

So how do you approach it? This is not really difficult. When publishing information, it will be the key to success to put together an easy-to-understand catch and information about what kind of music it is. Of course, translation into the language of each country is necessary, but it is easier to transmit simple words that appeal to emotions than using difficult grammar.

Social media is not an end but a means.


There are things that you can and can not do with social media marketing. There will be more artists working on social media marketing in the future. That said, no one needs to work on social marketing. There are artists who are compatible with social media and those who are not. If you do social media marketing, understanding and practicing that social media is not a magic wand has the potential to deliver great results when you see it over the medium and long term. You are

However, one thing to remember is that social media marketing is not an end but a means. The purpose is to increase the number of “likes” on the Facebook page to 10,000. What did you do by increasing the number of “likes” on the Facebook page to 10,000?

The same is true for the number of PV plays. You must be careful not to fall into the purpose of the means.

Think about social media marketing


First, consider the difference between social media marketing and mass marketing and online advertising. If social media marketing is compared to rice cultivation, it is suitable for “growing” and “rice planting”. In other words, mass marketing and online advertising are good for “harvest”. In other words, mass marketing and net advertising “make today’s sales”, and social media marketing is “make tomorrow’s sales”.

The important thing is to understand the difference in roles. If you do something like mass marketing, it will fail on social media. You should not be confused because the measures, methods, and tools are different. Each one is different. That is why it is important to be aware that each role is shared.

Social media is the place where consumers are the leading role.

So how do artists, record companies, etc. in their social media do marketing? First of all, “one-way information transmission” is NG. It appears prominently even if it sends out content information one by one. What you don’t like in the real world is hated in social media as well. And that is the same not only for artists and record companies, but also for users. Just as there is a law in the real world, a law also exists in social media. You may not understand this sense, but it is also the difference between “I know” and “I use” mentioned at the beginning. (Even if you use it, you may be distributing information with mass media idea).

The key to marketing with social media is to take a closer look at the consumer, to get close and engage with them. In other words, it can be considered as a good place to use as a place to create long-term relationships and engagement with users. Social media marketing tends to look at sales and awareness in the short term, but in fact it is important in social media marketing to create the trust that is nurtured and nurtured over time.

As social media marketing is a consumer-oriented place, it will require more different communication than traditional mass-marketing approaches.

By the way, social media is a place to deepen engagement with consumers, but social media is a place to deepen engagement with consumers, but when trying to carry out something promotion or information using that social media What we expect is the propagation of word of mouth. But this word of mouth is not really one.