A Japanese Cherry Blossom Tree “Sakura”
Crowdfunding refers to an unspecified number of people providing or collaborating with other people or organizations, usually via the Internet. It is a coined word that combines crowd and funding. Also called social funding. In the United States, a crowdfunding called Kickstarter, Indiegogo, serves as a funding source for artists.
There are three types of crowdfunding: investment type, donation type, and purchasing type. Purchasing type models are effective for entertainment, In old-fashioned terms, it’s about pre-order sales. The ability to support artists from $ 1 to over $ 100,000 is a convenient part of crowdfunding. The video appeals to the artist what the artist wants to achieve, and the users who agree with it pay the money in advance. Depending on the content of the product or service to be provided, we will prepare a menu that divides the amount to be paid. Among them, there are many things that usually can not be made money, such as being listed on the album jacket and being able to participate in the launch after the concert ends.
The user pays for the desire to support the artist and the joy of personal appeal and special treatment. There are many crwodfunding services in Japan, but at least in the music field, their existence is still very small and has not taken on a part of the ecosystem yet.
There are several possible reasons. An environmental factor is the difference in the spread of web money. There are still a lot of Japanese who are reluctant to enter credit card information online. Because it is one point that cloud funds give money casually, conveniences such as convenience store payment are not good. There may also be a donation (donation) or a tipping habit. Also, it seems persistent that artists say that “please pay for users directly” are imaginatively negative.
Also, if only the already existing fans make money, the artist has no reason to use the crowdfunding service. You can get it directly. Japan’s live idol is operated with the know-how to collect a lot of money even from a small fan. There are 10,000 people who pay $ 1 and a person who pay $ 10,000. The best part of a crowdfunding is that a large amount of money gathers like a festival.
Reference
Yasuharu Nagura 