Yasuharu Nagura on Youtube　

The power of video sharing sites is overwhelming when it comes to spreading music. The spread of smartphones is spurring that trend. Understand the importance of videos. However, it does not mean that you need a music video (MV) with a long and expensive budget. Like music, videos can now be produced at very low cost. If you want to hear and spread the music on a video sharing site, it is possible if you have one interesting idea from the artist side.

The most famous video sharing site is, of course, You Tube. There is also a star YouTuber that generates tens of millions of yen a year by creating a new genre called You Tuber and earning ad revenue from YouTube alone. (A billion-dollar player also appears in the Europe and America). Be aware of advertising revenue according to the number of video plays. However, what you have to be careful about is the YouTube video for the purpose If you think that you are going to increase advertising revenue in accordance with YouTube’s terms, the presence of advertising such as advertising first will grow. For promotional purposes where you want to listen to songs or show their videos, it is better to keep your ad conservative.

There are a huge number of users on YouTube. Be aware of the inflow from other videos that make use of related videos and tagging. It is also necessary to infer the user’s preferences from the search terms. Videos can not be avoided in future music promotion. MTV was born in the United States in 1981, so it has been over 30 years old. Videos for spreading music have many potentials that go far beyond traditional music videos. 

Reference

YouTube https://www.youtube.com/channel/UChKOsXbRHbUBJkChfooV-nA