First, consider the difference between social media marketing and mass marketing and online advertising. If social media marketing is compared to rice cultivation, it is suitable for “growing” and “rice planting”. In other words, mass marketing and online advertising are good for “harvest”. In other words, mass marketing and net advertising “make today’s sales”, and social media marketing is “make tomorrow’s sales”.

The important thing is to understand the difference in roles. If you do something like mass marketing, it will fail on social media. You should not be confused because the measures, methods, and tools are different. Each one is different. That is why it is important to be aware that each role is shared.

Social media is the place where consumers are the leading role.

So how do artists, record companies, etc. in their social media do marketing? First of all, “one-way information transmission” is NG. It appears prominently even if it sends out content information one by one. What you don’t like in the real world is hated in social media as well. And that is the same not only for artists and record companies, but also for users. Just as there is a law in the real world, a law also exists in social media. You may not understand this sense, but it is also the difference between “I know” and “I use” mentioned at the beginning. (Even if you use it, you may be distributing information with mass media idea).

The key to marketing with social media is to take a closer look at the consumer, to get close and engage with them. In other words, it can be considered as a good place to use as a place to create long-term relationships and engagement with users. Social media marketing tends to look at sales and awareness in the short term, but in fact it is important in social media marketing to create the trust that is nurtured and nurtured over time.

As social media marketing is a consumer-oriented place, it will require more different communication than traditional mass-marketing approaches.

By the way, social media is a place to deepen engagement with consumers, but social media is a place to deepen engagement with consumers, but when trying to carry out something promotion or information using that social media What we expect is the propagation of word of mouth. But this word of mouth is not really one.