Contextual elements encourage but do not guarantee, a return visit. Whether you can return to the site depends on the content.
Content must be interesting, useful, and constantly changing.
Several types of content attract newcomers and make it easier for them to come back.
(1) Information is deep and links to related sites
(2) There is always interesting new news
(3) There are always new free offers to visitors
(4) Contest and verification
(5) Humor and jokes