Tag Archives: japan

Japanese market


Population projections in Japan (1950-2100)

 Japan’s population is already declining.

The number of people who exceeded 120 million was exceeded in 1984, but by 2005 it had already decreased slightly. The declining birthrate and aging population are advancing rapidly.

Although more than 2 million were born in 1973, the number of births in 2014 was 1 million, which is about half.

The population of junior high and high school students, who had been the central target of the music business, is still ahead. It has been confirmed that it will continue to decline for a few decades.

This is not without affecting the music business.

However, you should take a good look at the Japanese market. Despite the shrinking population, the Japanese market is attractive.

Even if we think of it as a language-speaking area, it is the current situation that English, Spanish, and Chinese are next to the Japanese-speaking area. I have the feeling that doing music business in Japan today is like doing a Japanese restaurant in Kyoto.

The high quality accepted by Japanese users should have the potential to be accepted worldwide.


Population projection in Japan (1950 – 2020)



Japanese music market


What kind of country is Japan as a music market? What are the characteristics of the Japanese music industry? What difference is there from countries such as the United States and the United Kingdom that produce stars that thrive on the world’s hit charts?

To conclude, Japan is the second-largest music consumer in the world, but it only consumes its popular music, and there is almost no transmission to the world. It is a huge market of “import excess type” imbalance that imports always outweigh exports. It is also competitive in foreign markets, which is the opposite of popular American and British popular music that sells across cultures, countries, and languages ​​around the world. If you call popular music in the United States and the United Kingdom as a “global-type culture”, that in Japan can be called “local-type culture.”